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The Technical Reports available from the OSR at this time are listed below. If you want to read an abstract of a report, click on the title. At that point you will be given the option of downloading a PDF version of the complete report. If information from these papers is used in published articles we ask that the authors of the technical reports as well as the OSR be given credit.
 

TECHNICAL REPORT TITLES & AUTHORS

• "Social Desirability Bias: A Neglected Aspect of Validity Testing" by Maryon F. King, Gordon C. Bruner II, and Paul J. Hensel .
   
• "A Review of the Reliability & Validity of Multi-Item Power Scales" by John T. Drea, Gordon C. Bruner II, and Paul J. Hensel.
   
• "Evaluation of Consumer-Related Scales: A Structured Schemata Approach" by Maryon F. King and Gordon C. Bruner II.
   
• "A Psychometric Critique of Shopping Orientation Scales" by Letty Workman.
   
•  "Assessing Progress in Advertising-Related Scale Development and Usage" by Gordon C. Bruner II and Maryon F. King.
   
• "A Census of Multi-Item Scales Used in Marketing Research" by Gordon C. Bruner II.
   
• "The Reliability & Validity of Role Ambiguity & Role Conflict Measures Pertaining to Salespeople" by Mark E. Hill, Paul J. Hensel, and Gordon C. Bruner II.
   
• "Reversed Polarity Items, Attribution Effects and Scale Dimensionality" by Joel Herche and Brian Engelland.
   
• "The Psychometric Quality of Aad Scales" by Gordon C. Bruner II.
   
• "How Much Commonality Exists Among Aad Scales" by Gordon C. Bruner II and Thomas L. Brownlow.
   
• "The Effects of Nonstandardization in Scale Usage" by Gordon C. Bruner II.
   
• "A Review of Selected Scale Construction and Evaluation Studies in Interpersonal and Organizational Trust" by Grace J. Johnson.
   
• "Beyond Validity" by Gordon C. Bruner II.
   
• "Similarity Analysis of Three Attitude - Toward - the - Website Scales" by Gordon C. Bruner II.
   
• "Attitude Toward Location-Based Advertising" by Gordon C. Bruner II and Anand Kumar.
  
  
• "Gadget Lovers" by Gordon C. Bruner II and Anand Kumar.
  

 
 

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