The
goals of the American Marketing Association (AMA) Special Interest
Group (SIG) on research are to: provide a forum for discussing research
issues and perspectives that affect the field, provide a means for
interested individuals to find or develop outlets for these issues,
promote research activity and increase attention to the research
function of AMA, recognize distinguished contributions and contributors
to the field of marketing research, advise the AMA on research issues
in marketing, review issues pertaining to dissemination of research
between academics and practitioners, and foster ethical and effective
research activity.
Maintained
by a professor, this site has links to all sorts of things involving
the science of psychology. Among them are background information
related to many well-known measurement scales, many of which provide
the actual instrument. There are also links to tests that can be taken
online.
These are the folks who have published the Buros
Mental Measurements Yearbook and Tests in Print
for decades. They mainly provide reviews
of measures. You can perform searches for reviews at the site and then
either pay to download them or use the references to check out the
material of interest at a library that owns the series.
Their
mission is to "provide you with a truly interactive experience that
allows you to see yourself and express yourself in a way that you never
could before." The site provides lots of tests you can take,
some
serious and others just for fun.
The
ERIC® Clearinghouse on Assessment and Evaluation seeks to provide 1)
balanced information concerning educational assessment and 2) resources
to encourage responsible test use. There are links at this site to
hundreds of other related Internet sites.
The
ETS (Educational Testing Service) test collection contains more than
20,000 tests and other measurement devices. Some of these tests are
available for immediate purchase and may be downloaded using Adobe
Acrobat.
More
than 70 agencies in the United States Federal Government produce
statistics of interest to the public. The Federal Interagency Council
on Statistical Policy maintains this site to provide easy access to the
full range of statistics and information produced by these agencies for
public use. So, the next time you are looking for who is measuring what
you might consider looking here first before heading to any other
government site.
This
site is intended to provide easy access to measures of individual
differences, all in the public domain, to be developed conjointly among
scientists worldwide, and raw data available for reanalysis; in
addition, it should serve as a forum for the dissemination of
psychometric ideas and research findings.
The
site provides searchable indices of constructs and scales related to
Information Systems. As a minimum, the original sources for the
hundreds of scales are provided and the actual instrument is available
in some cases.
A
companion site to the OSR, the MSD provides information about measures
used in studying marketing-related activities. Most notably,
it
features a database of scales that have been used over time in actual
research. The MSD is also the home for the newest volume in the Marketing
Scales Handbook series (V5).
You
can choose between several on-line versions of personality
tests.
They appear to differ based upon the purpose for which you want the
information. Six dominant characteristics of each of ten personality
traits are measured. Once each trait magnitude is determined, all are
arranged in ascending order. Whereupon it is simple to identify
dominant personality characteristics, a cluster making you a unique
individual. This cluster is what pronounces your personality and
influences your life. A report is written on that cluster.
The
site claims to have "the largest online battery of professionally
developed and validated psychological assessments." While we can not
independently verify that, it is clear that the site provides dozens if
not hundreds of tests for free.
This
site is part of the well-known Institute for Social Research at the
University of Michigan. The Survey Research Center (SRC) studies a
broad range of social phenomena, documenting the characteristics and
activities of people in a variety of social settings. Such
investigations build understanding slowly-through a process of
assembling basic descriptive data, tracking social change, and
gradually gaining deeper insights into the nature of human
relationships, structures, and processes. The SRC has also published
several handbooks over the years of measurement scales.
